Meet Derek Cumings and Rick Scarpello, the unstoppable visionaries behind incredibles chocolate bars and the driving force of Medically Correct. These cannabis confectionery pioneers didn’t just enter the edibles game—they redefined it with ingenuity, grit, and an unrelenting commitment to quality that’s turned their passion into a nationwide phenomenon.

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Derek, an extraction innovator, kicked off this journey with a deeply personal spark. As a medical cannabis patient and former dispensary owner in Colorado’s wild early days of medical marijuana, he saw the potential for precision in every bite. It all started in Windsor, Colorado, where Derek crafted his first chocolate bars in tiny batches of less than 10, with his little sister as his trusted assistant—mixing, pouring, and dreaming up a future that Windsor foolishly cut short by banning cannabis. Undaunted, Derek teamed up with Rick, swapping their perishable baked goods for shelf-stable, THC-infused perfection.  His knack for consistent dosing and crave-worthy recipes laid the foundation for incredibles’ meteoric rise, cementing his role as the creative heartbeat of Medically Correct.

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Rick, a food industry heavyweight and serial entrepreneur, brought the business brilliance to match. Before cannabis called, Rick built Udi’s into a Colorado bakery juggernaut, mastering gluten-free innovation and mass production. A poignant moment—seeing cannabis cookies soothe his friend’s grandmother—sparked his pivot to edibles. As Medically Correct’s CEO, Rick introduced THC labeling, potency testing, and nutritional clarity when the industry was still finding its feet, growing an empire rooted in integrity and patient-first values.

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Together, they launched Medically Correct on a new trajectory in 2012, with incredibles blazing the trail as the trusted name in edibles. What began as a small operation skyrocketed during the pre-pandemic cannabis boom, riding the wave of legalization and consumer demand to nearly $15 million in annual sales at their peak. Their relentless focus on quality, innovation, and transparency turned incredibles into a household name, dominating dispensary shelves and setting sales records as Colorado’s edibles kingpins. While their original partners stepped away after the pandemic brought challenges, Derek and Rick pressed on, undeterred by the risks. Their resilience paid off—big time. Now, with stable footing, they’re charging into the future, unveiling bold new products like gummies, wellness lines, and the upscale Nové collection. From those humble Windsor beginnings to Colorado’s top edibles producer and a national powerhouse, Derek Cumings and Rick Scarpello have turned adversity into triumph, proving their legacy is as incredible as their chocolate bars.